Digital Asset

Melissa Peterman asked:


Organizations are taking advantage of new digital asset distribution solutions to reach out to new audiences not accessible before.

For example, a magazine publisher who decides to move all of their content into digital format and make it accessible via the Internet may look into an XML content server to manage and access their digital content. Since a majority of the content online is written in XML, organizations look to XML content servers to easily transfer all of their content into XML seamlessly, no matter what current format their content was in previously, making their content easier to find and easier to manage.

Besides just reaching online audiences, the publisher can reach audiences who may not have read the magazine content had it been at a newsstand, waiting room or grocery store. With the Internet, new audiences of every age are exploring new content from a variety of sources since the advent of the Internet has made all content easily accessible online via one search engine query.

Other Ways Organizations are Reaching Out Via Digital Asset Distribution

“Comments and reviews,” can make or break a business, but those comments and reviews are also considered content. When people comment on content that is linked back to your organization- say a magazine publisher, those comments may be found via a search engine, and lead an Internet user directly to the magazine publisher.

Content focused organizations can also make their entire content base or portions of it accessible online for a fee or to members searching for it, therefore creating a profit more than once for the same content. Employees of the magazine publisher can use this technology to quickly search articles, add tags, remove spam comments, add information or change information without disrupting the entire site.

Lastly, Internet access is not just in one’s home. Now, PDA’s, schools, cell phones and other devices bring are connected to the Internet and thus bring organization’s content to new audiences in a variety of settings. The possibility for a magazine’s content to be required reading in schools or linked as a resource for more information from another resource helps other companies reach new audiences never considered possible before.

If your organization is looking for new ways to reach out to a variety of new audiences, look to what other organizations are doing and move your content into XML via XML content server and get your digital assets online!

MIKE SELVON asked:


While it might be true that you can get a pretty good quality image from the low priced digital cameras these days, one thing that many people overlook is the kind of file asset managers that come with the camera. The more people use a digital camera and the more pictures they take will develop into a need to effectively manage the files, so it is important to evaluate the digital asset management system that is included with the camera.

Customarily, the low end digital cameras simply store as much data as possible on the data card in the camera and the files have some kind of numeric numbering scheme. The main problem is that the user has to constantly engage in “sneaker net,” which mean manually going back and forth between the digital camera and data card with its limited storage capacity and transferring the file to a computer hard drive.

It doesn’t take long before the user can find themselves with a jumble of digital photos that are difficult to sort through and view. Good digital asset management software that provides a technology solution to this situation is one way of overcoming this challenge.

A digital asset management system for handling these types of files can be found for any kind of operating system, including Windows, Mac and Linux. Software asset management solutions are available for the individual or family that might have just a few hundred personal photos that need to be managed. Often, such software is included with the operating system, such as iPhoto on Apple computers.

However, companies that have a great deal of the total assets of their company in the form of electronic image files need digital asset management software that is considerably more robust than the technology solution software that is designed for personal usage. Advertising agencies, professional photographers, photography studios, publishers, online retailers and many other types of businesses increasingly find that adequate electronic asset management systems can make a huge difference in their profitability.

Much of the issue of profitability, when it comes to properly handling a large number of digital files in a company, comes down to simply being able to find the right file in a timely manner. Employees who need to access the files to collaborate, store, edit, distribute, and archive must have the asset management knowledge to be able to quickly and easily find the needed files in order to work with them as needed.

Having a good digital management system starts with the creation of a standardized naming and filing scheme so that everyone in the organization knows clearly how a new digital media asset should be named and filed. When this is done from the start there is a great deal less confusion and potential for lost files or for a great deal of time lost in tracking down the electronic data files.

An essential part of digital asset management that must be in place in order to protect a company’s current assets in the way of digital work, is to have an automated system for backing up and archiving valuable data. Many software asset management systems today take advantage of internet connections to create backups of all files on remote servers, which adds a layer of protection in case of damage to on-site equipment.

10x Marketing asked:


Your Organizations is Creating More Content Than You Can Handle

Within an organization, content is being created and stored at an alarming rate. The days of printing are over and so all files are being stored within your organization’s server no doubt. Space capacity is limited, finding the exact document you need at times takes forever, if you even know where to begin looking for it. A digital asset management solution combines all of your current business frustrations and smoothes everything out so that your organization can operate in clockwork like fashion.

 

It’s An Online World, Print is Dead

As if you were not aware, everyone has gone digital. So for many businesses who are in the publishing industry, it’s hard to get noticed if your product is sitting in a book store or worse yet- a paper catalogue to hopefully be ordered. The obvious solution then is to be able to sell online all of the content you already have stored in files within your organization’s current database. The question remains then “how do you make a profit with easily accessible online content?” The answer is simple: charge a monthly, quarterly or upfront fee for access. Or have your site support advertising.

 

You Want to Take Advantage of XML Advancements

XML isn’t exactly a standard yet, but it’s pretty darn close. Many digital asset management systems organize everything into XML so it’s a snap to put content online. It’s a given that most companies with content are not organized in perfect files all converted into XML. Many digital asset management systems can take all of your contentbase and transfer it into XML, including charts, graphs, video, images and more.

 

Efficiency

Think of a digital asset management solution as a giant excel spreadsheet for your organization. Think about streamlining all business processes, creating more content without hiring more people to write it, code or words. Think about fluidity and more profits because you have more products. Again, instead of asking yourself why you do not have a digital asset management in place is like asking yourself “why are we using this typewriter and not a computer.”